Q3 Evaluation

What kind of media institution might distribute your media product and why?

The most important thing I need to consider is how I am going to advertise my film for my target audience to be attracted to my film.

Momentum Pictures is the distributor company that I would like to market my film as it is one of the leading independent distributors in the UK and it distributed award-winning films such as The King's Speech, The Woman in Black, etc.

Momentum even distributed popular horror, thriller films such as The Woman in Black (2012) and Let The Right One In (2008) and Insidious (2011), which shows that Momentum is an adequate distribution company to market my film.

The three different examples of how I would like Momentum Pictures to distribute my film:

Trailers

Trailers would be an effective method to reach my target audience because trailers could be posted and advertised anywhere via Television, Websites, Cinemas etc. My Trailer would give my target audience basic information of the plot of my film and it would make people intrigued and the desire to view more from my film.

Also, Trailers are the single most cost-effective marketing method therefore this method would be most productive.

An example of an effective trailer and how I would like my trailer to be portrayed
Premieres

Even though premieres are expensive to organise, it is very productive for the target audience and the producers and distributors of the film because it would give the producers and distributors an idea of how popular the film is because of news media, celebrity publications and after-show parties which would also publicise the film. Premieres would be mostly be taken place in well-known areas such as Leceister Square, London, where the audience of the film could visit to meet the cast and the crew of the film which would be exciting for the audience and it would make them even more accelerated for the film.

An example of a world premiere (a popular premiere that gave the media and audience an opportunity to view the film all at once)

Posters

Posters are very eye catching because it explains alot of information about the film on one image. A diversity of people view posters and it attracts people from different cultures, age and social class. Posters could present a successful marquee that has an appearence in the film, which would give impressive reviews from the media and the audience. Posters are presented in a variety of different places such as buses, billboards, cinemas etc. Also, the distributor will provide other display materials for cinema foyers such as cardboard standees, banners, window clings and mini-posters, which would be effective for the audience to acknowledge the film when they view another.