There are examples of how merchandise promotes films, as the new film 'Twilight Saga: Breaking Dawn' was only released a couple of weeks ago and it has a high selling amount of merchandise:
Futhermore, the second method I would use to market my film to the target audience is to create a website, and use other internet sites such as a facebook fan page, for my audience to view whenever they want. The website would include a synopsis to provide the plot and summary about the film to the audience who is interested in my film and there would be important notices on the website. On the website, apps for mobile phones would be available as my target audience would be teenagers, teenagers always use their mobile phones and other technical gadgets therefore a mobile app of my movie would reach my target audience really well.
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